About me


William Yu is a screenwriter, digital strategist, and speaker.

His original screenplay, LOVE YOU, CHARLIE, a high school thriller, recently won the screenplay competition at the 41st New York Asian American International Film Festival.

In 2016, Yu created #StarringJohnCho, a Shorty Award-winning project that used Photoshop to insert actor John Cho into hit Hollywood films in order to spark a global conversation about Asian American representation in media.

An experienced speaker, Yu has spoken for thousands of audience members about the power of authentic representation and diversity within the media and advertising industries.

As a panelist, moderator, on-camera interviewee, or keynote speaker, Yu has brought his presentation “The Rise of the New Asian American” to both college campuses and industry conferences.

As a former Senior Strategist at Giant Spoon, Adweek’s 2018 Breakthrough Advertising Agency of the Year, Yu helped clients like Paramount, Netflix, and Absolut build meaningful connections with their audiences and create ideas that make impactful dents on culture.

His work has been featured on major media outlets such as The New York Times, BBC, CNN, GQ, Adweek, and The Hollywood Reporter, among others.

He is based in Downtown Los Angeles. Follow him on Twitter at @its_willyu.