2017 AAF Western Region conference - Keynote speaker
On September 15th, 2017, I was invited to speak at the 2017 AAF Western Region Conference. During my presentation, I discussed the #StarringJohnCho project, a growing audience dubbed "The New Asian American," and how practical investments in diversity can lead to positive creative and business results.
Download the presentation here.
The 3% Conference - Instagram Stories Takeover
I was invited to do an Instagram Stories takeover for The 3% Conference, an organization that is championing creative female talent in the advertising industry. Over the course of the day, I’ll went on a tour of my favorite spots in NYC, talked about the women who have shaped me, introduced viewers to badass female creatives to should follow, and shared tips on how to be a male feminist.
For the all-day event, I created 70+ pieces of content that included live video, photographs, GIFs, and other graphic design elements.
Read more about The 3% Conference here.
I co-hosted ADCOLOR Live!, a Facebook Live event for the 11th Annual ADCOLOR Conference and Awards. During the event, I joined our moderator, Luvvie Ajayi (a New York Times best-selling author, speaker), as well as ADCOLOR founder and president Tiffany Edwards (SVP, Chief of Diversity at Omnicom Group), Marc Strachan (VP On Premise Strategy & Multicultural Marketing at Diageo, North America), and Brian Ellner (General Manager, Corporate & Public Affairs at Edelman) in announcing the 11th Annual ADCOLOR Honorees, Nominees and 2017 FUTURES.
As an ADCOLOR FUTURES alum, I was so proud to be there to announce the next class of FUTURES and celebrate leaders in the advertising industry.
The Facebook Live announcement video, the second of its kind for ADCOLOR, generated over 67,000 views.
I started Project Untold, SapientNitro's internship project that asks 9 interns to Tell An Unforgettable Story. In its inaugural year, the project produced Get Shelved, an online interactive journey that centers on the issue of ugly food waste. I managed the team and provided strategic and creative direction as they tackled a project that stresses collaboration and digital experimentation.
Get Shelved, with a $0 budget and no media spend, received over 4,000 visitors in two weeks, and garnered press coverage from notable outlets like Adweek, The Huffington Post, and was named one of "The most creative summer agency internship projects" by Digiday.
#StarringJohnCho is a social movement that literally shows you what it would look like if today's Hollywood blockbusters cast an Asian-American actor - specifically, John Cho - as their leading man.
As the sole creator of the campaign, I steered the strategy, led the community management, managed interview requests, and created the Photoshopped posters.
Over the course of the campaign, the @StarringJohnCho Twitter account has garnered over 7K+ followers, and has been featured in The New York Times, BBC, CNN, NBC, CBS, The Huffington Post, Refinery29, The Hollywood Reporter, Adweek, AdAge, mic.com, Vulture, Business Insider, among many others.
In summer of 2014, my fellow BBH Barn Interns and I set out to meet our brief to "Make Something Famous". To do this, we wanted to answer a simple question: the smallest compliment can brighten someone's day, but what if you gave someone a thousand complements in a single act? The result was TipBombing, a cultural phenomenon that received national and international media coverage from Buzzfeed, BBC, to NBC. Check out the case study below.
LIVE OUT LOUD - LOUD LETTERS
Live Out Loud, a non profit organization dedicated to inspiring and empowering LGBTQ youth by connecting them with successful LGBTQ professional in their community, came to the 4A's with a problem of low awareness and limited resources. Our MAIP team created Loud Letters, a holistic campaign that asked those that have come before to offer support and guidance to the next generation of LGBTQ youths, as well as driving donations and participation from Live Out Loud's stakeholders. We were chosen as a top 3 finalist out of 12 teams to present to the client. View our campaign below.
BODEGA x new balance 577 hyprcat
Although well known within the sneakerhead community, Boston boutique Bodega faced a challenge with their biggest sneaker release to date: the Bodega x New Balance 577 HYPRCAT. The problem: Bodega's in-house brand has low awareness because it is mostly known for stocking other, more well-known brands. The communication objective: Increase brand and product awareness while staying committed to their identity of unconventional engagement. The final execution involved a social campaign/competition, an exclusive editorial partnership with sneakernews.com, and a secret concert featuring rapper Action Bronson.