William Kueho Yu

 

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Hi,

Let's blur the lines of where our passions and our discomforts meet.

My most recent experiences include brand, creative, and digital strategy positions with companies such as TBWA\Chiat\Day, SapientNitro, and Bartle Bogle Hegarty.

Culture is where we all align.  In order to achieve success, collaboration is paramount. It is important to me that team members can feed off of each other and learn from their experiences. I appreciate the ability to jump into work, but I understand when it is time to step back and facilitate.

Stay hungry, remain humble, and keep on moving,

 

WILLIAM KUEHO YU

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My Projects

What I'm up to now: Writing my latest screenplay and sharing stories I wish I knew on Medium.

My past life: Brand, creative, digital, and experience strategy.

What I can do for you: Host your Instagram Story takeover, be your next keynote speaker, or provide your next soundbite on Asian America and/or diversity.

 

 

#seeasamstar

#SeeAsAmStar is a multimedia project that uses Deepfake technology to provide a living depiction of Asian American as the heroes, romantics, and leaders that Hollywood refuses to cast because it “can’t see” Asian movie stars.

In the three weeks since the project has launched, #SeeAsAmStar videos have received over 50,000 views.

With $0 media spend,#SeeAsAmStar has also received mainstream media attention from outlets such as The Huffington Post, Slate, South China Morning Post, DigitalSpy, and Inverse, among others.

 

 
 

2018 University of Reno - Reynolds School of Journalism

In February, I was invited out by the Reno chapter of the American Advertising Federation to give my talk about The Rise of the New Asian American. While I was there, I also stopped by the UNR - Reynolds School of Journalism to present my learnings. 

I had a wonderful time speaking with faculty and students. My thanks go out to Kurt Thigpen (AAF Reno) and Bob Felten (Reynolds) for hosting me for my first ever visit to Reno!

You can view the presentation to the right.

#StarringJohnCho

#StarringJohnCho is a social movement that literally shows you what it would look like if today's Hollywood blockbusters cast an Asian-American actor - specifically, John Cho - as their leading man.

The project has garnered multiple awards (2016 Shorty Award for Best Use of Hashtag; 2016 AAF Mosaic Award for Multicultural Digital campaign) and over 1 billion impressions worldwide, as well as continuing the conversation of how Asian-Americans are perceived in our society today.

Over the course of the campaign, the @StarringJohnCho Twitter account has garnered over 7K+ followers, and has been featured in The New York Times, BBC, CNN, NBC, CBS, The Huffington Post, Refinery29, The Hollywood Reporter, Adweek, AdAge, mic.com, Vulture, Business Insider, among many others. 

As the sole creator of the campaign, I steered the strategy, led the community management, managed interview requests, and created the Photoshopped posters.

 

 
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2017 AAF WESTERN REGION CONFERENCE - KEYNOTE SPEAKER

Hosted at the Snowbird Resort, located in Snowbird, Utah, members of the 800 person AAF Western Region delegation came together to advance their careers, build connections and celebrate the advertising industry.

Other speakers included Colleen McGee, Group Brand Director from Venables, Bell & Partners. Authentic Brands, Ryan Brijs, Senior Creative Director of the Sacramento Kings, and Ryan Berman, founder of Courageous and i.d.e.a

On September 15th, 2017, I was the morning keynote speaker. During my presentation, I discussed the #StarringJohnCho project, a growing audience dubbed "The New Asian American," and how practical investments in diversity can lead to positive creative and business results. 

Download the presentation here

 

THE 3% CONFERENCE - INSTAGRAM STORIES TAKEOVER

I was invited to do an Instagram Stories takeover for The 3% Conference, an organization that is championing creative female talent in the advertising industry. Over the course of the day, I’ll went on a tour of my favorite spots in NYC, talked about the women who have shaped me, introduced viewers to badass female creatives to should follow, and shared tips on how to be a male feminist.

For the all-day event, I created 70+ pieces of content that included live video, photographs, GIFs, and other graphic design elements. 

Watch the full Instagram Stories takeover here

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ADCOLOR LIVE! ON FACEBOOK LIVE AT FBNY

I co-hosted ADCOLOR Live!, a Facebook Live event for the 11th Annual ADCOLOR Conference and Awards.

During the event, I joined our moderator, Luvvie Ajayi (a New York Times best-selling author, speaker), as well as ADCOLOR founder and president Tiffany Edwards (SVP, Chief of Diversity at Omnicom Group), Marc Strachan (VP On Premise Strategy & Multicultural Marketing at Diageo, North America), and Brian Ellner (‎General Manager, Corporate & Public Affairs at Edelman) in announcing the 11th Annual ADCOLOR Honorees, Nominees and 2017 FUTURES.

As an ADCOLOR FUTURES alum, I was so proud to be there to announce the next class of FUTURES and celebrate leaders in the advertising industry. 

The Facebook Live announcement video, the second of its kind for ADCOLOR, generated over 67,000 views. 

Watch the full announcement video here.

 

Project Untold presents... Get Shelved

I started Project Untold, SapientNitro's internship project that asks 9 interns to Tell An Unforgettable Story. In its inaugural year, the project produced Get Shelved, an online interactive journey that centers on the issue of ugly food waste. 

I managed the team and provided strategic and creative direction as they tackled a project that stresses collaboration and digital experimentation. 

Get Shelved, with a $0 budget and no media spend, received over 4,000 visitors in two weeks, and garnered press coverage from notable outlets like Adweek, The Huffington Post, and was named one of "The most creative summer agency internship projects" by Digiday.

Play the game at gogetshelved.com here

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Kind Words

 Will is simply amazing. He brought strong perspectives and ideas for solutions to the product definition and design phases. He has an exceptional talent for facilitating sessions and leading interdisciplinary teams.   - Manja Kurzak,          Creative Director, SapientRazorfish

Will is simply amazing. He brought strong perspectives and ideas for solutions to the product definition and design phases. He has an exceptional talent for facilitating sessions and leading interdisciplinary teams.

- Manja Kurzak,          Creative Director, SapientRazorfish

 I appreciated that Will always brought novel ways to unlock different insights from clients and focus group participants. A clever framework, a smart way to reframe a discussion. Again, someone who thinks independently and thoroughly.   - Tara Hagan,               Content Director, TBWA\Chiat\Day

I appreciated that Will always brought novel ways to unlock different insights from clients and focus group participants. A clever framework, a smart way to reframe a discussion. Again, someone who thinks independently and thoroughly.

- Tara Hagan,               Content Director, TBWA\Chiat\Day

 Will is a top talent who consistently strives to hone both his delivery and leadership skills. He is a natural leader with a keen knack for workshops, storytelling, and creative problem solving.   - Marco Ambrosio,       Growth Manager, SapientRazorfish

Will is a top talent who consistently strives to hone both his delivery and leadership skills. He is a natural leader with a keen knack for workshops, storytelling, and creative problem solving.

- Marco Ambrosio,       Growth Manager, SapientRazorfish


This is where I #SeeTheNew

 
 
 

 

Work Experience

Senior Strategic Planner, TBWA\Chiat\Day
Associate, Marketing & Strategy, SapientNitro
Associate, Program Management, SapientNitro
Jr. Associate, Program Management, SapientNitro
 

Education

Bachelor's Degree in English, Communications and Media Studies, Tufts University

 

 

 

Contact Me